What is the Good Houskeeping Seal?

image-good-housekeeping-pressGood Housekeeping made its debut on May 2, 1885. One of several popular women’s magazines founded in the 1880s and 1890s, Good Housekeeping provided information about running a home, a broad range of literary offerings, and opportunities for reader input.

Now, 128 years later, Good Housekeeping estimates that 21 million people read each issue, and the coveted Good Housekeeping Seal continues to carry weight in the minds of millions of consumers.

The magazine began testing and evaluating consumer goods and making recommendations to readers in 1900. This practice evolved when the magazine’s consumer product evaluation laboratory became the Good Housekeeping Research Institute. The Good Housekeeping Research Institute (GHRI) is the product-evaluation laboratory of the magazine, with a staff of scientists, engineers, nutritionists, and researchers dedicated to evaluating and testing everything from moisturizers to bed sheets to cell phones

Throughout its history, consumers have interpreted the Good Housekeeping Seal to be a “stamp of approval” or an indication of a “good product,” but many do not realize that the Good Housekeeping Seal is actually an emblem of Good Housekeeping’s Consumers Policy. This policy offers a limited warranty in the form of a refund, repair or replacement if the product carrying our Seal is found to be defective within two years of purchase.

No product is advertised between its covers without being tested and approved. If a product with the Seal turns out to be defective, Good Housekeeping — not the manufacturer — will replace it or refund your money.

Window World’s Comfort World windows have earned the coveted Good Housekeeping Seal for the past several years.


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